Wednesday, 19 October 2011
Analysis of 2 Film Magazine Covers
My first magazine cover I have chosen to be analysed is Empire's edition featuring Harry Potter 7. The magazine stays loyal to its classic house style in terms of colour scheme etc. For example; the masthead is written in large font and in red. The strapline at the top of the cover is particularly clever as the method incorporated has been used in order to generate interest in its audience. The strapline reads "Our Best Preview Issue Ever!" The words "Preview" and "Issue" have been presented in a bright yellow, as opposed to the words "Our", "Best" and "Ever!" which have been written in a simple grey. The protagonist of the film; Harry Potter, is shown so clearly that his image even covers a part of "Empire". This is the magazine relying heavily on the public being able to immediately recognise the character and therefore become interested in the magazine. Subheadings such as "Heroes" and "Legends" are featured in order to further potential readers' interest even more. Harry Potter is depicted being surrounded by shattered glass, shards of which show images of the other important characters. This is a highly creative connection that has been made with the subheading "Friendships Shatter. Evil Unites." The epic and intense feel of the film that Empire is trying to display is evident with the expressions found on the secondary characters faces on the shards of glass surrounding Potter. Pugs and Puffs that are available are an effective method of ctaching potential readers' eyes with words like "Plus!", "Must-See!" and "Exclusive!" Bold phrases and wording such as these are a highly effective way to attract readers.
The second magazine front cover I have chosen for analysis is Total Film's edition featuring the movie Max Payne. Much like Empire's edition featuring Harry Potter 7; this magazine cover features the protagonist of its featured film covering some of the magazine's masthead. This is a particularly effective method being used by the magazine; as it is confident that its potential readers will immediately identify the featured actor (Mark Wahlberg) and thus be interested in the entire magazine. The cover's use of a 3D effect is simply superb. The public will feel even more enticed by the feeling of realism that this method brings to the cover. The strapline featured underneath the headline reads "Wahlberg Finds His Bourne." This is once again the creators of the magazine relying on its audiences ability to understand the meaning behind the words displayed, which is very effective. The colour scheme for the cover is primarily of a dark and somewhat serious feel. This is an effective method used in order to emphasise the dramatic theme of the film featured. This cover uses an excellent method in order to entice readers; it barely reveals anything about the film.
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